You’re a 40+ woman. You’ve tried to eat healthier. You’ve tested diets, tips, and trends — but the weight doesn’t shift, or it creeps back on. Your days are packed, eating feels chaotic, and sometimes you don’t even know where to start. There’s too much information, but no real clarity.
The weight might have crept on over the years. Maybe you don’t quite feel like you anymore — and alongside that comes guilt, frustration, even shame that you’re “failing” despite trying so hard.
Maybe you’ve started to believe it’s just your hormones, your age, your stressors — that lasting change isn’t possible anymore. But that’s not true.
You’re in the right place.
What to Eat and When course is for you if you’re ready for clarity and peace around food — without rigid rules or exhausting effort. This is a clear, no-fuss plan designed for real life, where you’ll learn how to eat in a way that supports your body, your blood sugar, and your energy — even when life is far from perfect.
You can join the basic course and follow the self-paced lessons at your own rhythm — or choose the premium level if you’d like extra support with live coaching, and access to ask me questions along the way.
Ongoing access to the full What to Eat and When digital course — work through the 7 modules at your own pace, whenever it suits you.
Video lessons + clear reading materials — simple, science-backed guidance without overwhelm.
6 months of access to Kupla Community: a supportive community board — connect with others on the same journey and ask your questions. I check in regularly to answer and guide you.
For women who want clarity and a plan they can follow in their own time — with expert support just a message away.
Everything in Basic, plus 6 months of access to Premium Kupla:
Direct access to me via a dedicated chat room — ask questions anytime and get personal guidance as you go.
Monthly live Q&A calls — get extra clarity, stay motivated, and get help with anything you’re stuck on.
For women who want extra support, real-time answers, and live coaching to help put the plan into action.
Elsie’s Story
When Elsie (name changed) joined the program, she felt bloated, was reaching for sweets every day, and had lost faith after countless failed attempts. She was walking about 6,000 steps a day and rarely went out for proper, long walks.
In six months, she:
added more vegetables to her meals,
cut back on carbs,
doubled her steps to 13,000 a day,
made small changes that actually stuck.
The result?
She lost 8 kilos,
dropped a clothing size — and cried with joy,
walking became a natural habit, not a chore,
she no longer had that “all or nothing” mindset with treats.
“One Friday earlier this year Minna said to me in the group, ‘I believe you can do this.’ These simple words of encouragement changed my weekend — and quite possibly my whole life.”
Welcome – course framework “From Chaos to Clarity”
Module 1 – balanced blood sugar, sustainable satiety
👉 why midlife metabolism is different, and how to eat to stay full for hours
Module 2 – building your blood sugar friendly plate
👉 clear food models and practical examples for real life
Module 3 – carbs that work for you
👉 learn which carbs support your energy and satiety
Module 4 – meals of the day
👉 structure your meals for balance without stress
Module 5 – snacks, sweets & social situations
👉 handle cravings, parties, and trips without guilt
Module 6 – Ozempic & ultra-processed foods: what you need to know
👉 the truth about modern food traps and medication myths
Module 7 – from learning to living
👉 How to make this your new normal — even when life gets messy
If you put what you learn into practice, eating will feel simpler — and managing your weight in midlife will get easier.
Here’s what you’ll discover along the way:
How to reduce sweet cravings
How to build a plate that supports your goals
Why traditional nutrition advice doesn’t work the same once you hit midlife
Why counting calories doesn’t bring the results you’re hoping for
Why your husband stays slim on pasta and porridge — but you don’t
How to feel full without relying on willpower or constant control
How to enjoy the party season, restaurant meals, and trips without falling off track
1. You feel confused — and a bit fed up with it all.
You’ve probably spent years trying to lose weight, but the results have either been temporary or never showed up at all. You’re tired of the endless conflicting advice everywhere you look. You don’t want more to think about — you want clarity and a simple plan. You’re wishing someone would just say: “Do this — it works.”
2. You join in — and realise you’re not alone.
You join the course and quickly see you’re in the same boat as many other smart, motivated women. You get access to the Kupla Community, where you can share everyday situations and questions. At the same time, you start watching and reading the lessons — and find yourself nodding along: Now I get it. This makes sense!
3. You build a framework for your eating — no strict rules, just small changes.
Through the recordings and reading materials, (and Kupla Chat, and Kupla Live Sessions, if you opted for Premium) you learn a structure that makes it easier to eat well. You see why things didn’t work before, and why you no longer have to fight against yourself. Eating starts to feel consistent — even enjoyable. You share your meal photos on the Kupla community wall and get inspired by what others are eating. Turns out, healthy food can actually be fun!
4. You become more aware. Self-compassion replaces self-control.
You start to see that this was never about willpower — and there’s nothing wrong with you. Most people simply can’t stick to calorie restriction forever or keep fighting against their own biology. To succeed for life, you need to enjoy your food and feel satisfied. That’s the only plan that truly lasts. (If you chose Premium, you’ll also explore mindset shifts more deeply in the live sessions.)
5. Daily life starts to flow with a new rhythm.
You no longer stress over every meal, trying to figure out what’s right. Your mornings feel clear, no afternoon crashes, no evening snack battles. Even your clothes start to feel more comfortable. Food noise inside your head is reduced.
6. In the end, you realise you’ve changed more than just how you eat.
You’ve regained faith that you can feel good in your own body.
You don’t need discipline anymore — you have inner clarity. And maybe best of all: you’re no longer starting over every Monday.
You’re a woman over 40 with a history of (unfinished) attempts to lose weight
You want to break free from constant food chaos and make daily eating simpler
You know a lot already, but struggle to put it into practice — or don’t know what advice to trust anymore
You want a course that gives you very practical guidance
You’re ready to apply what you learn and take responsibility for your own choices
You want a program where you don’t have to be perfect — but where commitment matters
You want to be part of a community where other women care about how they feel, not just what the scale says
“I can’t say enough about how transformative my experience with Minna’s coaching group has been! Before joining, I was always stuck in an all-or-nothing mindset when it came to eating healthy. This black-and-white thinking made it difficult to maintain a balanced approach and often led to weeks of uncontrollable binging and feeling guilty afterwards. However, this course has completely changed my perspective.”
“I was happy to see results quickly — it really motivated me to stick with the changes. I noticed I had more energy, and I started thinking about myself in a more positive way. Even though I lost 12 kilos in six months, the bigger change happened in my mind. I started to believe that I can make a lasting lifestyle change. I can warmly recommend Minna’s coaching to anyone — even to those who feel they’ve tried everything and no longer believe change is possible.”
A: How much time do I need to set aside for this course?
Q: You have lifetime access to the course materials, and 6 months access to the Kupla Community or Premium Kupla.
A: Do I have to follow a strict meal plan?
Q: No. This course will give you a very clear and easy to follow framework, but the only one who is equipped to then build an exact eating plan for you is you! Nobody else knows your routines, schedules, likes, dislikes and preferences.
Q: Is this suitable if I’m vegetarian / vegan?
What if I don’t have much weight to lose, but want to feel better? Will I get personal feedback or is it all self-study? How long do I have access to the course materials? What if I miss a live session (Premium)? Do I need any special foods or equipment? Can I join if I have health conditions like thyroid issues or insulin resistance? What if I fall behind — can I catch up later?
